Consumer Behaviour

Consumer Behaviour : Implications for Marketing Strategy

  • Paperback
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Description

This is the seventh edition of the successful Australian adaptation of Consumer Behaviour by Quester et al (formerly Neal et al). Pascale Quester has taken the lead for this edition, along with Simone Pettigrew, and together these two greatly respected authors established a highly credible author team. They have produced a well-organised book that starts with the decision-making process before clearly articulating the various influences upon it.

This edition covers contemporary topics such as social and mobile consumer behaviour, environmentally friendly products, ethics and the impact of the Internet on consumer protection and privacy. Each chapter is enhanced by a suite of fresh new vignettes, case studies and advertisements, both global and local.



Currency and accuracy are once again a key strength of this text with all new case studies, adverts, data
and research. The cases also reflect the increasingly global nature of consumer behaviour with contributions from academics across Australia, New Zealand, Asia and the Middle East. This rich print and digital package guides students' exploration into the field of consumer behaviour through a student-friendly layout and design.
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Product details

  • Paperback
  • 85 x 108 x 9mm
  • McGraw-Hill Education / Australia
  • Australia
  • Revised
  • 7th Revised edition
  • 1743076819
  • 9781743076811
  • 517,036

Table of contents

INTRODUCTION

Chapter: 1. Consumer behaviour and marketing strategy

PART ONE CONSUMER DECISION PROCESS

Chapter: 2. Situational influences

Chapter: 3. Problem recognition

Chapter: 4. Information search

Chapter: 5. Evaluating and selecting alternatives

Chapter: 6. Outlet selection and product purchase

Chapter: 7. Post-purchase processes, customer satisfaction and consumer loyalty

PART TWO INTERNAL INFLUENCES

Chapter: 8. Perception

Chapter: 9. Learning and memory

Chapter: 10. Motivation, personality and emotion

Chapter: 11. Attitude and attitude change

PART THREE EXTERNAL INFLUENCES

Chapter: 12. Australasian society: demographics and lifestyles

Chapter: 13. Household structure and consumption behaviour

Chapter: 14. Group influence and communication

Chapter: 15. Social stratification

Chapter: 16. Culture and cross-cultural variations in consumer behaviour
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About Pascale Quester

Pascale Quester Master of Marketing, PhD
In 2006 Pascale acquired the position of Executive Dean, Faculty of the Professions, University of Adelaide. She was appointed Inaugural Professor in Marketing at the School of Commerce in 2002. Pascale previously held appointments at the Graduate School of Management, University of Adelaide, and at the Marketing Department, Massey University (New Zealand).
In 1998, Pascale created a divisional research centre at the University of Adelaide, The Franco-Australian Centre for International Research in Marketing (FACIREM), which she co-directs with a colleague from a French university and which supports, supervises and publishes work bridging research between France and Australia.
Pascale has co-authored two leading Australian textbooks and also publishes widely in academic journals, research books and conference proceedings. Her current research interests include sponsorship, country-of-origin effects, relationship marketing and the application of innovative methodologies in research. In recent years, Pascale has been sought as an expert witness in both state and federal courts in matters relating to marketing and consumer behaviour.
French-born, but an Australian citizen, Pascale has been a regular visiting academic at leading French business schools. In 1999 and 2003, she was also a visiting Professor at La Sorbonne in Paris.
University Of Oregon
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