Consumer Behaviour

Consumer Behaviour : A European Perspective

3.75 (44 ratings by Goodreads)
By (author)  , By (author)  , By (author)  , By (author) 

List price: US$115.00

Currently unavailable

Add to wishlist

AbeBooks may have this title (opens in new window).

Try AbeBooks


Consumer Behaviour: A European Perspective 3rd edition provides a comprehensive, lively, contemporary and practical introduction to consumer behaviour. It shows how research and concepts in this subject can inform and be applied to broader/strategic marketing issues. The unique five-part micro-to-macro wheel structure takes a multi-disciplinary approach to the discussion of consumer behaviour theory and applications, and includes the latest trends and demographic data for profiling European consumers. This book is ideal for second and third year undergraduate marketing students, or those students taking a consumer behaviour module as part of a business course. Companion Website Student Access Card: Consumer Behaviourshow more

Product details

  • Mixed media product | 701 pages
  • 194 x 264 x 28mm | 1,401.59g
  • Pearson Education Limited
  • Harlow, United Kingdom
  • English
  • Illustrated
  • Enhanced media ed of 3rd revised ed
  • 1405873248
  • 9781405873246
  • 567,149

Table of contents

Preface Part A Consumers in the marketplace 1. An introduction to consumer behaviour Part B Consumers as individuals 2. Perception 3. Learning and memory 4. Motivation, values and involvement 5. Attitudes 6. Attitude change and interactive communications 7. The self Case studies 1-4 Part C Consumers as decision-makers 8. Individual decision-making 9. Shopping, buying, evaluating and disposing 10. Group influence and opinion leadership Case studies 5-8 Part D A portrait of European consumers 11. European family structure and household decision-making 12. Income and social class 13 Age subcultures Case studies 9-14 Part E Culture and European lifestyles 14. Culture and consumer behaviour 15. Cultural change processes 16. Lifestyles and European cultures 17 New times, new consumers Case studies 15-20 Glossary Indexesshow more

Rating details

44 ratings
3.75 out of 5 stars
5 23% (10)
4 39% (17)
3 30% (13)
2 9% (4)
1 0% (0)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X