Consumer Behaviour

Consumer Behaviour : A European Perspective

3.9 (65 ratings by Goodreads)
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Description

Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data to profile European consumers. This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on masters courses in marketing.
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Product details

  • Paperback | 704 pages
  • 196 x 266 x 25mm | 1,286g
  • Harlow, United Kingdom
  • English
  • 5th edition
  • 0273772724
  • 9780273772729
  • 732,678

Table of contents

Chapter 1: An introduction to consumer behaviour
Chapter 2: A consumer society
Chapter 3: Shopping, buying and evaluating
Chapter 4: Perception
Chapter 5: The self
Chapter 6: Motivation, values and lifestyle
Chapter 7: Learning and memory
Chapter 8: Attitudes
Chapter 9: Individual decision-making
Chapter 10: Groups and social media
Chapter 11: European family structures, household decision-making and age cohorts
Chapter 12: Income and social class
Chapter 13: Culture and consumer behaviour
Chapter 14: Cultural change processes
Chapter 15: Consumption and cultural differences
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Rating details

65 ratings
3.9 out of 5 stars
5 29% (19)
4 38% (25)
3 26% (17)
2 6% (4)
1 0% (0)
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