Consumer Behavior

Consumer Behavior : Buying, Having, and Being: United States Edition

3.89 (211 ratings by Goodreads)
By (author) 

List price: US$124.00

Currently unavailable

Add to wishlist

AbeBooks may have this title (opens in new window).

Try AbeBooks


Designed for consumer behaviour courses, this text aims to be current, hip and engaging, while reflecting the latest research. New to this edition are such features as: an expanded focus on online consumer behaviour; and treatment of topics including virtual communities, virtual marketing, and e-commerce. The book includes such concepts as Gen Y consumers, cultural capital, guerilla marketing, meme theory, and diffusion of hip hop more

Product details

  • Hardback | 570 pages
  • 201.7 x 280.9 x 25.9mm | 1,233.78g
  • Pearson Education (US)
  • Pearson
  • United States
  • English
  • 5th edition
  • 013091360X
  • 9780130913609

Table of contents

1. An Introduction to Consumer Behavior. I. CONSUMERS AS INDIVIDUALS. 2. Perception. 3. Learning and Memory. 4. Motivation and Values. 5. The Self. 6. Personality and Lifestyles. 7. Attitudes. 8. Attitude Change and Interactive Communications. II. CONSUMERS AS DECISION MAKERS. 9. Individual Decision Making. 10. Buying and Disposing. 11. Group Influence and Opinion Leadership. 12. Organizational and Household Decision Making. III. CONSUMERS AND SUBCULTURES. 13. Income and Social Class. 14. Ethnic, Racial, and Religious Subcultures. 15. Age Subcultures. IV. CONSUMERS AND CULTURE. 16. Cultural Influences on Consumer Behavior. 17. The Creation and Diffusion of Consumer more

About Michael R. Solomon

Michael R. Solomon, Ph.D., is Human Sciences Professor of Consumer Behavior in the Department of Consumer Affairs, College of Human Sciences, at Auburn University. Prior to joining Auburn in 1995, he was Chairman of the Department of Marketing in the School of Business at Rutgers University, New Brunswick, New Jersey. He earned B.A. degrees in Psychology and Sociology magna cum laude at Brandeis University in 1977, and a Ph.D. in Social Psychology at the University of North Carolina at Chapel Hill in 1981. He received the Cutty Sark Men's Fashion Award for his research on the psychological aspects of clothing. In 1996 he was awarded the Fulbright/FLAD Chair in Market Globalization by the U.S. Fulbright Commission and the Government of Portugal. Prof. Solomon's primary research interests include consumer behavior and lifestyle issues, online research methodologies, the symbolic aspects of products, the psychology of fashion, decoration, and image, and services marketing. He has published numerous articles on these and related topics in academic journals, and he has delivered invited lectures on these subjects in the United Kingdom, Scandinavia, Australia, and Latin America. His research has been funded by the American Academy of Advertising, the American Marketing Association, the U.S. Department of Agriculture, and the U.S. Department of Commerce. He currently sits on the editorial boards of the Journal of Consumer Behaviour and the Journal of Retailing, and he serves on the Board of Governors of the Academy of Marketing Science. Prof. Solomon was ranked as one of the fifteen most widely cited scholars in the academic behavioral sciences/fashion literature, and as one of the ten most productive researchers in the field of advertising and marketing communications. In addition to his academic activities, Prof. Solomon is a frequent contributor to mass media. His feature articles have appeared in such magazines as Psychology Today, Gentleman's Quarterly, and Savvy. He has been quoted in numerous national magazines and newspapers, including Allure, Elle, Glamour, Mademoiselle, Mirabella, Newsweek, The New York Times, Self, USA Today, and The Wall Street Journal. He has been interviewed numerous times on radio and television, including appearances on Today, Good Morning America, CNBC, Channel One, Inside Edition, Newsweek on the Air, and National Public Radio. Prof. Solomon serves as an advisor to numerous companies on issues related to consumer behavior, services marketing, retailing, and advertising. He frequently addresses business groups on strategic issues related to consumer behavior. Prof. Solomon currently lives in Auburn, Alabama, with his wife, Gail, their three children, Amanda, Zachary, and Alexandra-and Chloe, their golden more

Rating details

211 ratings
3.89 out of 5 stars
5 35% (73)
4 36% (76)
3 19% (40)
2 5% (10)
1 6% (12)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X