Consumer Behaviour

Consumer Behaviour : Buying, Having and Being, Canadian Edition

3.85 (228 ratings by Goodreads)
  • Hardback
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Description

For introductory courses in Consumer Behaviour or Consumer Psychology at colleges and universities. Also used in MBA courses. Using a lively writing style, examples that relate directly to students as consumers, and cutting-edge research, this critical examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.
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Product details

  • Hardback | 680 pages
  • 204 x 256 x 34mm | 1,437.88g
  • Prentice-Hall (Canada)
  • Scarborough, Canada
  • 2nd edition
  • 0130890596
  • 9780130890597

Table of contents

I. CONSUMERS IN THE MARKETPLACE. 1. An Introduction to Consumer Behaviour. II. CONSUMERS AS INDIVIDUALS. 2. Perception. 3. Learning and Memory. 4. Motivation and Values. 5. The Self. 6. Personality and Lifestyles. 7. Attitudes. 8. Attitude Change and Interactive Communications. III. CONSUMERS AS DECISION MAKERS. 9. Individual Decision Making. 10. Buying and Disposing. 11. Group Influence and Opinion Leadership. 12. Family Decision Making. IV. CONSUMERS AND SUBCULTURES. 13. Income and Social Class. 14. Canadian Identity and Subcultures. 15. Age Subcultures. V. CONSUMERS AND CULTURE. 16. Cultural Influences on Consumer Behaviour. 17. The Creation and Diffusion of Culture.
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Rating details

228 ratings
3.85 out of 5 stars
5 33% (75)
4 36% (83)
3 20% (46)
2 4% (10)
1 6% (14)
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