Consumer Behaviour

Consumer Behaviour : A Practical Guide

4.33 (3 ratings by Goodreads)
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This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer more

Product details

  • Hardback | 214 pages
  • 142.24 x 215.9 x 17.78mm | 362.87g
  • Taylor & Francis Ltd
  • London, United Kingdom
  • English
  • 1138832367
  • 9781138832367

Review quote

'Lucid and stimulating' Retail and Distribution Managementshow more

Table of contents

Part 1: Introduction 1. Marketing and the Consumer Part 2: Individual Consumer Behaviour 2. Perception and Learning 3. Consumer Motiveation 4. Personality and Consumer Choice 5. Attitudes and Consumer Behavior Part 3: Group Consumer Behaviour 6. Group Influences and Interpersonal Communication 7. The Family and Consumer Socialisation 8. Social Stratification and Consumer Decision Making 9. Cultures and Subcultures 10. Integration and Applicationshow more

Rating details

3 ratings
4.33 out of 5 stars
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4 67% (2)
3 0% (0)
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