Consumer Behavior: WITH DDB Needham Data Disk : Building Marketing Strategy
Offering balanced coverage of consumer behaviour, including the psychological, social and managerial implications, this new edition features current examples that are tied into global and technology consumer behaviour issues and trends.
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- Mixed media product | 814 pages
- 200 x 252 x 30mm | 1,478.73g
- 14 Jan 2008
- McGraw-Hill Education - Europe
- McGraw Hill Higher Education
- London, United States
- 10th Revised edition
- col. Illustrations,