Consumer Behavior: WITH DDB Needham Data Disk

Consumer Behavior: WITH DDB Needham Data Disk : Building Marketing Strategy

3.65 (91 ratings by Goodreads)
  • Mixed media product
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Offering balanced coverage of consumer behaviour, including the psychological, social and managerial implications, this new edition features current examples that are tied into global and technology consumer behaviour issues and trends.
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Product details

  • Mixed media product | 814 pages
  • 200 x 252 x 30mm | 1,478.73g
  • McGraw Hill Higher Education
  • London, United States
  • Revised
  • 10th Revised edition
  • col. Illustrations,
  • 0071109153
  • 9780071109154

Rating details

91 ratings
3.65 out of 5 stars
5 26% (24)
4 31% (28)
3 31% (28)
2 7% (6)
1 5% (5)
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