Consumer Behavior and Marketing Action

Consumer Behavior and Marketing Action

4.5 (6 ratings by Goodreads)
  • Hardback
By (author) 

List price: US$25.68

Currently unavailable

Add to wishlist

AbeBooks may have this title (opens in new window).

Try AbeBooks

Description

This book should be of interest to second and third year undergraduate and diploma courses in consumer behaviour for students of marketing, business and management studies; MBA courses.show more

Product details

  • Hardback | 746 pages
  • 193.04 x 233.68 x 33.02mm | 1,270.05g
  • Cengage Learning, Inc
  • PWS
  • London, United States
  • Revised
  • 3rd Revised edition
  • 0534075304
  • 9780534075309

Table of contents

Consumer decision making. The individual consumer. Environmental influences on consumer behavior. Marketing action.show more

Rating details

6 ratings
4.5 out of 5 stars
5 67% (4)
4 17% (1)
3 17% (1)
2 0% (0)
1 0% (0)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X