Consumer Behavior and Marketing Action
This book should be of interest to second and third year undergraduate and diploma courses in consumer behaviour for students of marketing, business and management studies; MBA courses.
- Hardback | 746 pages
- 193.04 x 233.68 x 33.02mm | 1,270.05g
- 14 Feb 1987
- Cengage Learning, Inc
- London, United States
- 3rd Revised edition
Table of contents
Consumer decision making. The individual consumer. Environmental influences on consumer behavior. Marketing action.