Consumer Behavior

Consumer Behavior : International Edition

3.97 (198 ratings by Goodreads)
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This revision of a classic text retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions. *Streamlined for more focused coverage; Shorter by 200 pages, the seventh edition focuses on fundamental concepts and linkages between interrelated principles and processes. In total, 5 chapters were either combined or eliminated, without any sacrifice to core topic coverage. *On-line cases challenge student learning; 8 cases are available on-line at Four cases are comprehensive cases that challenge student learning across a number of chapters. All cases are supported by questions and on-line teaching notes. Videos support the 4 comprehensive cases. *Custom videos bring the real world into the classroom-Four 10-minute segments portray consumer behavior issues as they are managed by Sputnik, NASCAR, Yahoo!, and Kodak. Each video is supported by an on-line, comprehensive case. *On-line internet exercises challenge students to put technology to work-Every chapter is supported by an on-line, issues; oriented internet exercise that delves into companies such as Ben & Jerry's, Barbie, and Coca-Cola.
Students apply the concepts they have learned to popular websites. *Emphasizes the role of technology; The impact of technology on consumers and how they make their buying decisions is integrated throughout the text. Students get the most up-to-date material on how technology is changing their lives as consumers.
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Product details

  • Paperback | 512 pages
  • 203 x 252 x 18mm | 892g
  • Pearson
  • United States
  • 7th edition
  • 0130859141
  • 9780130859143

Table of contents

PART I. INTRODUCTION. 1. Introduction: Diversity in the Marketplace. 2. Consumer Research. 3. Market Segmentation. PART II. THE CONSUMER AS AN INDIVIDUAL. 4. Consumer Motivations. 5. Personality and Consumer Behavior. 6. Consumer Perception. 7. Consumer Learning. 8. Consumer Attitude Formation and Change. 9. Communication and Consumer Behavior. PART III. CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS. 10. Reference Groups and Family Influences. 11. Social Class and Consumer Behavior. 12. The Influence of Culture on Consumer Behavior. 13. Subcultures and Consumer Behavior. 14. Cross-Cultural Consumer Behavior: An International Perspective. PART IV. THE CONSUMER'S DECISION MAKING PROCESS. 15. Consumer Influence and the Diffusion of Innovations. 16. Consumer Decision Making. Glossary. Company Index. Name Index. Subject Index. Credits.
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198 ratings
3.97 out of 5 stars
5 36% (71)
4 37% (74)
3 18% (36)
2 6% (11)
1 3% (6)
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