Consumer Behavior

Consumer Behavior : An Applied Approach

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For courses in Consumer Behavior and Buyer Behavior in the departments of marketing and business administration.This text uses the latest research to provide a survey of the important topics in consumer behavior. It then gets students involved by using Internet exercises, cross-functional perspectives, and real-life business-oriented examples.
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Product details

  • Hardback | 586 pages
  • 200.7 x 254 x 33.3mm | 1,233.78g
  • Pearson
  • Harlow, United States
  • English
  • 0130895024
  • 9780130895028

Back cover copy

New myPHLIP pages--Your personal access page unites all you're myPHLIP texts. New Notes, --Add personal notes to our resources for personal reminders and references. New Messages--Instructors can send messages to individual students, or all students linked to your course. New Student Resources--Add premium PHLIP resources for our students to view and download, such as our PowerPoints(TM), videos, and spreadsheets. New Business Headlines--Provides links to articles in today's business news! New Search--Search all PHLIP resources for relevant articles and exercises. New Instructor's Manual--Provides tips and suggestions from our PHLIP faculty for integrating PHLIP resources into your course. Combined with the resources you have trusted throughout the years to provide you with the best business resources available: In the News--New current events articles are added throughout the year. Each article is summarized by our teams of expert professors and fully supported by exercises, activities, and instructor materials. On-Line Study Guide--Results from the automatically graded questions for every chapter provide immediate feedback for students that can be e-mailed to the instructor. Research Area--Your own personal resource library includes tutorials, descriptive links to virtual libraries, and a wealth of search engines and resources. Internet Resources--Links to discipline-specific sites, including preview information that allows you to review site information before you view the site, ensuring you visit the best available business resources found by our learning community. For the Professor Teaching Resources Talk to the Team Online faculty support For the Student Talk to the Tutor Writing Resource Center Career Center Study Tips
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Table of contents

1. Introduction to Consumer Behavior. 2. Consumer Research. 3. Segmentation, Targeting, and Positioning. 4. Consumer Perception. 5. Consumer Learning and Memory. 6. Consumer Attitudes. 7. Motivation and Emotion. 8. Personality, Lifestyle, and Self-Concept. 9. Consumer Decision Making. 10. Communication. 11. Diffusion of Innovations. 12. Group Influence. 13. The Family and Generational Cohorts. 14. Personal Influence and Word-of-Mouth. 15. Social Class. 16. Culture and Microcultures. Name Index. Company Index. Glindex.
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