Consumer Behavior in Action

Consumer Behavior in Action : Real-life Applications for Marketing Managers

3.33 (3 ratings by Goodreads)

Free delivery worldwide

Available. Dispatched from the UK in 3 business days
When will my order arrive?

Description

Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research.


The author's practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.
show more

Out of ideas for the holidays?

Visit our Gift Guides and find our recommendations on what to get friends and family during the holiday season. Shop now .

Product details

  • Paperback | 648 pages
  • 216 x 279 x 33.02mm | 1,520g
  • ROUTLEDGE
  • London, United Kingdom
  • English
  • 0765620901
  • 9780765620903

Table of contents

Part I: Introduction to Consumer Behavior and Marketing Management 1. Consumer Behavior Overview 2. Market Segmentation Part II: The Consumer Decision-Making Process 3. Overview of Consumer Decision Making 4. Stages in Consumer Decision Making Part III. External Sociocultural Influences on Consumer Behavior 5. Cultural Influences 6. Subcultural Influences 7. Social Class Influences 8. Reference Groups and Social Influences 9. Family Influences 10. Group and Interpersonal Communications for Innovations: Adoption and Diffusion Processes Part IV. Internal Individual Psychological Influences on Consumer Behavior 11. Personality and Lifestyle 12. Motivation 13. Perception and Information Processing 14. Learning and Memory 15. Attitude Formation and Change
show more

About Geoffrey Paul Lantos

Geoffrey P. Lantos is a Professor of Business Administration at Stonehill College in Massachusetts, where he has taught various undergraduate courses in marketing since 1986, including Consumer Behavior, Advertising Management, Marketing Research, New Product Management, and Marketing Principles. He has published journal articles, professional manuals, conference papers, book chapters, case studies, book reviews, and instructional materials in the areas of CB, marketing education, marketing ethics, corporate social responsibility, and advertising. Dr. Lantos serves as Book Review Editor for the Journal of Consumer Marketing and the Journal of Product and Brand Management.
show more

Rating details

3 ratings
3.33 out of 5 stars
5 0% (0)
4 67% (2)
3 0% (0)
2 33% (1)
1 0% (0)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X