Consumer Attitudes Toward Foreign versus Local Brands in Emerging Markets
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Consumer Attitudes Toward Foreign versus Local Brands in Emerging Markets : A Study Based on the Consumer Goods Industry in Brazil

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Product details

  • Paperback | 245 pages
  • 148 x 210 x 18mm | 359.99g
  • Hampp, Rainer
  • English
  • 34 schwarz-weiße Abbildungen, 16 schwarz-weiße Tabellen
  • 386618834X
  • 9783866188341