Connecting Profit with Purpose

Connecting Profit with Purpose : How to create a world-changing business

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Description

Philanthropic gifts and corporate social responsibility programmes are admirable, but they fall short of driving the change at scale that we desperately need today.

What if you could play a role in turning this around? You can, and you can start right now. It's about applying a simple set of principles to connect profitable business with social purpose.

This is an easy to read book with a practical roadmap for (re)building trust and creating high-performing, sustainable businesses.
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Product details

  • Paperback | 202 pages
  • 148 x 210 x 11mm | 245g
  • English
  • 1925921840
  • 9781925921847

Review quote

'The role of business in society is radically changing. Commitment to a social purpose is becoming a competitive advantage, and corporate leaders who want to master this approach need to read this book. Preston sets out a clear, actionable and persuasive approach to creating shared value, filled with examples of companies of all sizes and from all parts of the world, that have created meaningful social change in ways that have also created success for their companies and themselves. Whether you are a senior executive or just starting out in business, you will benefit from Preston's guidance and experience.'
- Mark R. Kramer, Co-Founder & Managing Director of FSG and Senior Lecturer at Harvard Business School

'An important read, which addresses the most critical corporate endeavour of our time: How business can accelerate social progress, profitably. Using a shared value lens, Preston heroes storytelling to provide a pathway for sustainability which is accessible yet disruptive.'
- Helen Steel, CEO, Shared Value Project
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