Congressional Edition Volume N . 6940
This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1916 edition. Excerpt: ... newspaper who is a member of this association would be advised, and, upon communicating with the newspaper that I desired to place business with it, I would be extended a commission of 15 per cent. Mr. Jouett. What is the plan by which the work is actually done? Mr. Johnson. If you as an advertiser went to this newspaper office to buy advertising, the space, for instance, would cost you $1. I, as a recognized advertising agent, could secure that space for 85 cents. Mr. Jouett. It makes no difference then to the advertiser; he saves nothing by dealing directly with the papers; he has to pay the same to them as he does to you? Mr. Johnson. Yes, sir. Mr. Jouett. Who looks after the credits; who stands for the responsibility of the advertiser under this arrangement? Mr. Johnson. The newspapers charge all accounts and bills to me, and I think the Supreme Court has held that the advertiser is not responsible upon the failure of the agency to pay that amount, if it is established that the advertiser has paid the agency. Mr. Jouett. Then the matter was actually transacted in this way: That you made the contracts, the newspapers charged the space to you and you charged it to the company plus 15 per cent? Mr. Johnson. No, sir; I charged it to the company at $1 and paid the newspapers at the rate of 85 cents. Mr. Jouett. Well, that is the way I intended to express it. Mr. Johnson. The difference would be about 1.1 per cent, if I added 15 to 85 per cent. Mr. Jouett. I see. Now, will you state how long this contract between you and the Louisville & Nashville Railroad, during which you conducted this advertising campaign, lasted? Mr. Johnson. Until January 5 of the present year. Mr. Jouett. That was three years, if you began about the 1st of...
- 189 x 246 x 14mm | 485g
- 13 Sep 2013
- Illustrations, black and white