Confessions Of An Advertising Man
A new edition of thetimeless business classic featured on Mad Men as fresh and relevant now as the day it was written"We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else." David OgilvyDavid Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business."
- Paperback | 194 pages
- 153 x 234 x 17.78mm | 298g
- 01 Jan 2012
- Southbank Publishing
- Herts, United Kingdom
- REV ed.
A new edition of the timeless business classic featured on "Mad Men"--as fresh and relevant now as...
"Ogilvy lays down some mind-blowing concepts that can benefit many industries and business professionals." --EarlyWord
About David Ogilvy
David Ogilvy (1911 1999), referred to in1962 by Time as"the most sought-after wizard in today's advertising industry," is considered to have been one of the dominant thinkersin the field.He is also the author of Ogilvy on Advertising. Sir Alan Parker was acopywriter in the 1960s and 1970s and is now a film director and producer. Films he directedinclude Angela's Ashes, Fame, Midnight Express, and Pink Floyd: The Wall."