Concepts of Strategic Management

Concepts of Strategic Management

4.02 (68 ratings by Goodreads)
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Description

Taking readers through the essentials of strategic planning, this lively guide reflects the effect our rapidly changing world has on strategic management theory and practice. Coming from a practitioner-oriented perspective, it includes numerous Experiential Exercises, and now incorporates the most up-to-date compilation of real-world company cases ever assembled in a business policy book. It integrates three very contemporary themes throughout each chapter globalization, the natural environment, and technology - and focuses on skill-building in all major areas of strategy formation, implementation, and evaluation. 7th Edition features include the latest strategic management research and practices, plus hundreds of new examples throughout.show more

Product details

  • Paperback | 384 pages
  • 200.66 x 251.46 x 15.24mm | 612.35g
  • Pearson Education (US)
  • Upper Saddle River, United States
  • English
  • Revised
  • 7th Revised edition
  • col. Illustrations
  • 0130807842
  • 9780130807847

Rating details

68 ratings
4.02 out of 5 stars
5 41% (28)
4 35% (24)
3 12% (8)
2 9% (6)
1 3% (2)
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