Concepts of Strategic Management and Business Policy

Concepts of Strategic Management and Business Policy

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For senior-level and introductory graduate-level courses in Strategic Management and Business Policy.

This comprehensive text offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps students develop an understanding of the wide range of theories and research available in this field-from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location.
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Product details

  • Paperback | 392 pages
  • 200.7 x 254 x 2.8mm | 789.26g
  • Pearson
  • United States
  • English
  • 8th edition
  • colour illustrations
  • 0130651311
  • 9780130651310

Table of contents

1. Basic Concepts in Strategic Management.

2. Corporate Governance and Social Responsibility.

3. Environmental Scanning and Industry Analysis.

4. Internal Scanning: Organizational Analysis.

5. Strategy Formulation: Situation Analysis and Business Strategy.

6. Strategy Formulation: Corporate Strategy.

7. Strategy Formulation: Functional Strategy and Strategic Choice.

8. Strategy Implementation: Organizing for Action.

9. Strategy Implementation: Staffing and Directing.

10. Evaluation and Control.

11. Strategic Issues in Managing Technology and Innovation.

12. Strategic Issues in Entrepreneurial Ventures and Small Businesses.

13. Strategic Issues in Not-for-Profit Organizations.

14. Suggestions for Case Analysis.
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Rating details

55 ratings
3.47 out of 5 stars
5 22% (12)
4 27% (15)
3 35% (19)
2 9% (5)
1 7% (4)
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