The Complete Typographer

The Complete Typographer

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Description

Appropriate for courses in typography, graphic art, desktop publishing, business, and advertising. This hands-on design guide helps students build a foundation for the development of an individual typographic sensibility by providing a brief outline of the evolution of type, an introduction to the language and terminology of type and type setting, fundamental rules and conventions of professional practice, and key decisions on type selection and page layout. More typefaces are now readily available to a wider public than at any time in the past-this book presents a basis for the confident and informed exploration of a rich and vivid medium that continues to play a fundamental role in human communication.show more

Product details

  • Paperback | 192 pages
  • 259.1 x 259.1 x 22.9mm | 1,202.03g
  • Pearson Education (US)
  • Upper Saddle River, United States
  • English
  • Revised
  • 2nd Revised edition
  • 0131344455
  • 9780131344457

Back cover copy

This hands-on design guide helps readers build a foundation for the development of an individual typographic sensibility by providing a brief outline of the evolution of type, an introduction to the language and terminology of type and type setting, fundamental rules and conventions of professional practice, and key decisions on type selection and page layout. More typefaces are now readily available to a wider public than at any time in the past-this book presents a basis for the confident and informed exploration of a rich and vivid medium that continues to play a fundamental role in human communication. A directory of typefaces places the major type categories and typefaces into their historical context, introducing some key examples of excellence in contemporary type design as well as identifying the fundamental values that have sustained the continued use of classic typefaces over the last 500 years of print history. A guide for aspiring designers, typographers, graphic artists, desktop publishers, and advertising production people who want to sharpen their attention to detail and develop a sensitive typographical eye.show more

Table of contents

Introduction. 1. The History of Type. Early Movable Type. The Development of Printing . Offset Lithography and Photosetting. The Digital Age. 2. Working with Type. The Typeface. The Point System. Spacing. Alternate Fonts. Selecting Type. Alignment. Differentiation. Page Layout. Display Typography. New Media Typography. Environmental Typography. 3. Directory of Typefaces. Typeface Categories. Category 1 Humanist. Category 2 Garalde. Category 3 Transitional. Category 4 Didone. Category 5 Slab Serif. Category 6 Humanist Sans. Category 7 Grotesque. Category 8 Neo-Grotesque. Category 9 Geometric. Category 10 Glyphic. Category 11 Script, Italic, and Chancery. Category 12 Decorated/Ornamental. Category 13 Blackletter. Category 14 Beyond Classification. Building a Typeface Collection. Glossary. Index. Credits.show more

Rating details

24 ratings
4.2 out of 5 stars
5 38% (9)
4 46% (11)
3 17% (4)
2 0% (0)
1 0% (0)
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