Competitive Communication

Competitive Communication : A Rhetoric for Modern Business

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Description

Competitive Communication offers the first full-length treatment of the classical art of rhetoric with applications to the day-to-day needs of modern managers. Based on the belief that clearly reasoned persuasion is indispensable to professionals who must convince others of their points of view, this text reveals implicit, competitive dimensions of communication to those familiar with contemporary business practices. Concentrating on argumentation-which is viewed both as a process of inquiry and as an act of persuasion-the author reviews principles of reasoning that were central to an age generally credited with having developed the first complete treatment of the art of communication. With Aristotle as guide, Eckhouse demonstrates how the enthymeme, a logical device central to Greek theories of persuasion, is also of powerful relevance to the modern business world. Complementing this discussion is an examination of classical ethos, or credibility, as it is created in language and used to strengthen core arguments modern managers must make. Also offered is an extensive examination of classical fallacies-common pitfalls of argument and debate-which provide early warning signals for those about to enter argumentative danger zones. Ideal for undergraduate and graduate business students, as well as the working professional, Competitive Communication offers an invaluable guide to what is probably the most important ability working professionals can develop in todays business world.show more

Product details

  • Paperback | 304 pages
  • 193.04 x 233.68 x 12.7mm | 408.23g
  • Oxford University Press Inc
  • New York, United States
  • English
  • 23 figures
  • 0195115902
  • 9780195115901
  • 2,001,460

Table of contents

Preface ; Introduction ; 1. Rhetoric and Competitive Advantage ; 2. Disposition and the Competitive Message ; 3. Classical Argument and Modern Business ; 4. Refutation: Argument as Inquiry ; 5. Strategic Disposition: Presenting the Case ; 6. Ethics in Argument: Classical Fallacies ; 7. Managing Ethos: Argument and Credibility ; 8. Managing Ethos: Conciseness ; 9. Managing Ethos: Word Choice ; 10. Managing Ethos: Syntax ; 11. Managing Ethos: Punctuation ; 12. Managing Ethos: Grammar ; 13. Electronic Ethos: Computer Revision ; Appendix A. Documents: Principled Organization ; Appendix B. Documents: Argumentation ; Appendix C. Documents: Revisionshow more

Review quote

"Finally, a book that discusses the strategies of good management communication within a theoretical framework/rhetoric that is accessible. In his clear and easy style, Professor Eckhouse shows how the principles of rhetoric result in effective business writing."-Linda Bearner, California State University, Los Angelesshow more

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