Communicator-In-Chief

Communicator-In-Chief

3.57 (7 ratings by Goodreads)
By (author)  , Edited by  , Edited by  , Contributions by  , Contributions by  , Contributions by  , Contributions by  , Contributions by  , Contributions by  , Contributions by 

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Description

Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the fascinating and precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation's first African American president. It was the first presidential campaign in which the Internet, the electorate, and political campaign strategies for the White House successfully converged to propel a candidate to the highest elected office in the nation. The contributors to this volume masterfully demonstrate how the Internet is to President Barack Obama what television was to President John Kennedy, thus making Obama a truly twenty-first century communicator and politician. Furthermore, Communicator-in-Chief argues that Obama's 2008 campaign strategies established a model that all future campaigns must follow to achieve any measure of success. The Barack Obama campaign team astutely discovered how to communicate and motivate not only the general electorate but also the technology-addicted Millennial Generation - a generational voting block that will be a juggernaut in future elections.show more

Product details

  • Electronic book text | 188 pages
  • Lexington Books
  • MD, United States
  • English
  • 0739141074
  • 9780739141076

Review quote

The strengths of this book are that each dedicated chapter succinctly explained the Obama campaign's new media strategies within the historic context of political climate and technology development, in addition to thoroughly recording the execution, obstacles, mistakes, successes, and failures of each new media campaign strategy .The book delightfully documents the level of unsolicited and spontaneous voter involvement .This book provides a valuable and enlightening insight that simultaneously challenges and educates us; it's a good read for students, practitioners, teachers, and scholars alike.--2011 "Journal Of Broadcasting & Electronic Media "show more

About Jr Hendricks/Denton

John Allen Hendricks is the director of the division of communication and contemporary culture and professor of communication at Stephen F. Austin State University. Robert E. Denton, Jr. is the W. Thomas Rice Chair of Leadership Studies in the Pamplin College of Business and professor and department chair of communication at Virginia Polytechnic Institute and State University.show more

Rating details

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