Communication Best Practices at Dell, General Electric, Microsoft, and Monsanto
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Communication Best Practices at Dell, General Electric, Microsoft, and Monsanto

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Description

Through case studies of communication best practices at Dell, General Electric, Microsoft, and Monsanto, this book provides specific and powerful theories for leadership, marketing, and stockholder communication. Best practice limitations are also revealed in the cases of IBM, the Bumper Works, and Asea Brown and Boveri, where organizational learning, a firm's timeline, and corporate culture made implementation difficult. Taken collectively, these case studies suggest several ways in which benchmarking can become an important research methodology and theorist tool for understanding excellence in organizational practice.
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Product details

  • Paperback | 163 pages
  • 162.6 x 227.6 x 9.4mm | 222.26g
  • Albany, NY, United States
  • English
  • New.
  • Total Illustrations: 0
  • 0791457400
  • 9780791457405
  • 2,330,976

Review quote

"The book's greatest strength is its focus on how some of the best corporations communicate. Such an approach is a fruitful way to link theory and practice in the field of organizational communication, a field of study that desperately needs such bridges between theory and practice."
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About Donald P. Cushman

Donald P. Cushman is CEO of The Cushman Group and Professor Emeritus of Communication, University at Albany, State University of New York. He is also the coeditor of the SUNY series, Human Communication Processes.

Sarah Sanderson King is CFO of The Cushman Group and Professor Emerita of Communication at Central Connecticut State University. Together they have written many books, including Excellence in Communicating Organizational Strategy, also published by SUNY Press.
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