Cold Calling Made Easy

Cold Calling Made Easy : Everything You Need to Know to Become World Class at Tele-Sales and Appointment Setting

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The complete step-by-step training book on how to become world class at Telephone Sales and Appointment Setting. Chapter Headings: Introduction Chapter 1: What is cold calling? Chapter 2: Getting in the right frame of mind Chapter 3: Equipment & environment Chapter 4: Time management techniques for cold calling Chapter 5: Researching your prospects Chapter 6: Preparing your approach Chapter 7: The conversation Chapter 8: How to handle gatekeepers Chapter 9: Handling objections Chapter 10: Asking for the appointment & closing the sale Summary Testimonials from previous readers "I've just finished reading Bruce King's book and am impressed. I'm one of those people who hates cold calling, and so having read Bruce's book, I now know why I've been averse to it and what I can do about it. The book is so much more than just cold calling though, it is a step-by-step through the entire sales and referral process. If you are brand new to sales, this book needs to be your bible. If you are a seasoned traveller, there will still be some nuggets for you too - after all, we all slip into bad habits and a refresher never hurt anyone" Ann Andrews - The Corporate Toolbox "I've known Bruce King for at least 20 years, and can tell you that he always produces material that actually works in the real world and increases your sales and bottom line. This book should not only be part of every salesperson's arsenal, but ought to be in every single business in the UK, not just one copy but one for everyone. Highly recommended!" Ron G Holland - Author of The Eureka! Enigma "If you have to use the telephone for getting appointments with prospects, and you either don't like it or don't get the kind of results you'd love to have, this book is a MUST HAVE! You really will become World-Class if you follow Bruce King's advice" Thomas Power "At last a great book on telemarketing's the complete antidote to the scripted, robotic approach we all suffer. Bruce has created a thinking, practical handbook for real people who want to generate rapport and trust with their clients and not get the 'digital door' slammed on their fingers twenty times an hour." John Donnelly "Well - I didn't like it. I LOVED IT!! Bruce's latest book "Telephone Sales and Appointment setting" is - just as it says on the cover "world class." I've read a fair few sales and marketing books and this one is exceptional. It is simple and easy to read. It has NO waffle, gets right to the core of the issues facing those who want (or don't want) to make cold calls. I dare you to read this and NOT feel motivated, inspired and ready to pick up the phone. I found the worksheets on time management and the results monitor particularly valuable. I also loved the conversation scripts and the section on handling objections is very useful. This book stands out because it really offers something that little bit different, even de-bunks some of the bunkum around sales. In my work supporting great coaches to become successful coaches, I find they resist cold calling and will do almost anything to avoid picking up the phone and speaking to people. This is a book I will definitely be recommending to them." Dr Lisa Turner- CEO Psycademyshow more

Product details

  • Paperback | 126 pages
  • 152.4 x 228.6 x 7.62mm | 244.94g
  • Createspace
  • United States
  • English
  • colour illustrations
  • 151471907X
  • 9781514719077

About Bruce King

Bruce King is recognised internationally as a leading, sales, marketing and personal growth strategist. He consults to a diverse range of organisations from SMEs to major international companies and addresses audiences around the world on the subjects of sales, marketing and achieving greater results in any area of their business and personal lives. Bruce King's earliest career was in the field of complimentary medicine and personal growth. He qualified as a nutritional consultant and acupuncturist and studied and taught numerous powerful, personal growth and personal development techniques. He established one of the UK's first multi-disciplinary complimentary medical centres, had his own radio programme on Radio London and wrote articles on alternative medicine and personal growth for numerous national magazines. He was also one of the first people in the UK to run seminars teaching people how to walk across a bed of burning coals. After several successful years in the complimentary medical field, Bruce decided he needed a new challenge. He sold the medical centre and, by what he describes as "a bizarre series of coincidences," he embarked upon a career in sales. He studied with some of the world's top sales coaches and had an extremely successful and profitable career selling and managing sales teams for some of the UK's top companies. Bruce puts a great deal of his success, and the success of those who worked with him, down to the strategies he learned and taught in his background in the personal development field. Over the years Bruce has developed several successful and, in some cases, award winning businesses which he has subsequently sold. He has worked with sales teams to achieve a frequently extraordinary increase in sales and coached business owners to help them to create more successful and profitable enterprises. In 1994 Bruce wrote his first book. Titled 'Psycho-Selling - Double Your Income From Sales In 8 Weeks', the book was published by tBBC Books and became an international best seller. It launched Bruce's career as an international conference speaker. Since then he has written several other best selling books including Double Your Sales, published by FT Prentice Hall, Winning Sales Referrals, published by Soderpalm Publishing, Smash Your Goals and others. He has produced several training videos and CDs and has been presenting keynote speeches and Sales Master Classes around the more