The Clothier and Furnisher Volume 89

The Clothier and Furnisher Volume 89

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This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1916 edition. Excerpt: ...the boy for a customer, and when he becomes grown up the chances are that you will still have him. The trick is to cater to him and to his father and mother at the same time. It is useless to attempt to hold his trade unless the merchant is fully aware of the fact that both the parents and the boy himself have it in their power to say whether his store or his competitor's will have the trade. A dealer in a town of the Middle West makes it a policy to follow up with a personal letter every new family that moves into the community. He easily obtains the names of these new residents by keeping in touch with the real estate dealers and finding out to whom they rent their houses. When there are children in the family, the merchant addresses his letter of welcome to one of them. As a general proposition, this mercl1ant's store is the first one brought to the attention of the newly arrived family. The offer of a small inexpensive toy is "Wally enough to bring the child at least to the store, and Oftener than not one of the parents usually accompanies the youngster. Sooner or later this store, which has in this manner become familiar, is patronized by the new residents. ' Another clothier oflers a_football free with every suit Of. clothes sold during the Fall season. This is something like the offer of a baseball with every suit, which Fall, the Time to Qbtain the Boys' Trade has been used this past Spring and Summer season to good advantage. In practically a hundred different ways the same end--winning the good will of the parents through the friendship of the child--can be achieved. Prize contests devoted entirely to the youngsters, gifts with purchases and similar sales plans are often effective methods. Where fathers...
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Product details

  • Paperback | 202 pages
  • 189 x 246 x 11mm | 372g
  • United States
  • English
  • black & white illustrations
  • 1236971132
  • 9781236971135