The Clothier and Furnisher Volume 87

The Clothier and Furnisher Volume 87

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This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1915 edition. Excerpt: ...Des Moines, in a recent bulletin of the Iowa Retail Clothiers' Association. "On this foundation depends largely the future stability of the institution." Mr. Kinsey continues: "If a merchant desires to build a large, substantial clothing business it would be very wise for him to lay a good foundation by establishing a good, live boys' department, for the boys who buy their knee pant suits THE CLOTHIER AND FURNISHER Granting that the boys' department is a very necessary one the question arises, how to get the boys' business and how to build up a boys' department. "I would answer it briefly--' give it the same attention you do your men's business.' " Boys' departments are neglected simply because they do not appeal to a merchant as interesting or as profitable as the men's business. Some stores have been successful in building their boys' departments through various schemes, voting contests and prizes in various forms. While many of these ' schemes ' may create business, yet it is something like a ' boom.' Often there is a reaction in some form that is not at all complimentary to a merchant desiring to establish a reputable store. " Personally I am not much in favor of any ' schemes ' other than good scientific merchandising. ' Style, Quality and Service ' are the three most essential factors that enter the successful merchandising of a retail store. "Buy 'styles ' that are right up to the minute for the boys. Be progressive, not a follower. Buy light enough so that you can clean up the stock each season. Mothers are critical about style, and they are proud of their...
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Product details

  • Paperback | 232 pages
  • 189 x 246 x 12mm | 422g
  • United States
  • English
  • black & white illustrations
  • 1236883225
  • 9781236883223