Chocolate Wars : Inside the Secret Worlds of Mars and Hershey
The first book to penetrate the secret and cut-throat world of chocolate. After ten years of research, Washington Post reporter Joel Glenn Brenner takes us inside a world as mysterious as Willy Wonka's chocolate factory, where industrial spies jockey for inside information as paranoid executives fight an all-out war for market share. Forrest Mars was one of the most private and successful entrepreneurs in America. An autocrat, with brilliant - if sometimes unconventional - management strategies, he built one of the world's most innovative companies - a $10 billion a year empire, shrouded in secrecy. The day after he died of natural causes a Mars spokesperson refused even to admit that the founder had worked for the firm. Milton Hershey was a dreamer who wanted to create not just a company but an industrial paradise. After making an immense fortune his company is now controlled by a charitable trust whose profits fund the wealthiest orphanage in the world. Never before has so much been revealed about the chocolate industry. This authoritative and eye-opening account is the best type of business narrative - a revealing, engrossing and unforgettable read. *An engrossing portrait of two of the world's wealthiest companies, both founded by men dedicated to their very different, though equally eccentric, personal visions. A fascinating insight into what began as a fraternity of family-owned businesses and has now grown into a multi-billion dollar industry dominated by cut-throat wheeler-dealing. Joel Glenn Brenner's Mars cover story for Washington Post Magazine won three prizes.
- Paperback | 384 pages
- 130 x 198 x 23mm | 285g
- 05 Jun 2000
- Profile Books Ltd
- London, United Kingdom
A rewarding read * Sunday Business * An entertaining and meticulously researched account * Sunday Telegraph *
About Joel G. Brenner
Joel Glenn Brenner began reporting on the chocolate business in 1989 as a writer for the Washington Post. Her Washington Post Magazine cover story on Mars won three prizes, including the Frank C. Porter Memorial Award for Distinguished Labor and Business Reporting and the Washington Dateline Award for Best Business Reporting. She lives in New York.