Chinese Business

Chinese Business : Landscapes and Strategies

4 (2 ratings by Goodreads)
By (author) 

List price: US$175.01

Currently unavailable

We can notify you when this item is back in stock

Add to wishlist

Description

It is difficult to overstate the importance of China to the world economy, and yet the majority of books either look at Chinese business by applying Western frameworks or models to the context of China or focus on a particular aspect of business in China. Authored by an academic expert on China, this new, completely revised edition of Chinese Business offers its readers a comprehensive and systematic body of knowledge of Chinese business. It has taken an holistic perspective, intending to achieve a balance between the academic and practical, between theory and practice and between traditional and current (Internet-based) industry. The framework of this book subsumes all the major factors that should be taken into consideration when Western companies contemplate a China strategy, including history, philosophy, ancient military classics, strategy and marketing, innovation, Internet business and human resources. The discussion of these factors is supplemented with insightful case studies. Chinese Business, Second Edition can be used as a textbook for undergraduates and postgraduates at business schools and as a useful reference for researchers, senior executives, consultants and government officials involved in Chinese business.show more

Product details

  • Hardback | 342 pages
  • 156 x 234mm | 798.32g
  • Taylor & Francis Ltd
  • ROUTLEDGE
  • London, United Kingdom
  • English
  • Revised
  • 2nd Revised edition
  • 26 black & white illustrations, 4 black & white tables, 3 black & white halftones, 23 black & white line drawings
  • 1138918245
  • 9781138918245

About Liu Hong

Hong Liu is Founding Director of the China Business Centre at Manchester Business School, University of Manchester, UK.show more

Review quote

'Chinese Business is timely in view of China's dynamic development in the past decades. The author offers a comprehensive body of knowledge on Chinese culture, tradition and thinking, which can aid in building successful and sustainable business relationships. Written from a Chinese perspective, the book is must read for executives planning to do business in China.' Claude Cellich, Vice President External Relations, International University in Geneva, Switzerland 'In this timely, well-researched book, Dr Liu combines theory, practice and sharp, practical insight with a wealth of detailed case studies. It should be read by university students, researchers, consultants and practitioners alike in both the public and private sectors who wish to gain insight into how Chinese businesses work and behave in the fiercely competitive environment of the 21st century.' Andrew K P Leung, International and Independent China Strategist 'Understanding Chinese business is vital in the contemporary business world, and Hong Liu's book illuminates a complex subject for readers globally.' Stephen Perry, Chairman of the 48 Group Club, UKshow more

Table of contents

1.The Nature of Chinese Business 2. History Matters in Chinese Business 3. Chinese Philosophical Systems and Business Implications 4. Ancient Military Classics and Business Implications 5. Strategy and Marketing in China 6. Chinese Innovation 7. Chinese Internet-based Business 8. War of Talent Epilogueshow more

Rating details

2 ratings
4 out of 5 stars
5 50% (1)
4 0% (0)
3 50% (1)
2 0% (0)
1 0% (0)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X