China Turned on

China Turned on : Television, Reform and Resistance

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The years following the Cultural Revolution saw the arrival of television as part of China s effort to modernize and open up to the West. Endorsed by the Deng Xiaoping regime as a bridge between government and the people, television became at once the official mouthpiece of the Communist Party and the most popular form of entertainment for Chinese people living in the cities. But the authorities failed to realize the unmatched cultural power of television to inspire resistance to official ideologies, expectations, and lifestyles. The presence of television in the homes of the urban Chinese strikingly broadened the cultural and political awareness of its audience and provoked the people to imagine better ways of living as individuals, families, and as a nation. Originally published in 1991, set within the framework of China s political and economic environment in the modernization period, this insightful analysis is based on ethnographic data collected in China before and after the Tiananmen Square disaster. From interviews with leading Chinese television executives and nearly one hundred families in Beijing, Shanghai, Guangzhou, and Xian, the author outlays how Chinese television fosters opposition to the government through the work routines of media professionals, television imagery, and the role of critical, active audience members."show more

Product details

  • Paperback | 248 pages
  • 156.03 x 233.68mm | 458.13g
  • Taylor & Francis Ltd
  • London, United Kingdom
  • English
  • 1138970433
  • 9781138970434

Table of contents

Preface  1. Modernizing China: The Predicament of Reform  2. In the Name of Civilization: Development of the Mass Media in China  3. Knowing China: From Inside and Out  4. Television in Urban China: The Medium Enters Everyday Life  5. Crossing the Electronic Bridge: The People and the Peopleâs Medium  6. Chinaâs New Star: Reform on Prime-Time Television  7. The Freedom to Have Fun: Popular Culture and Censorship in China  8. Looking In and Looking Out: Viewing Habits and Cultural Consequences  9. Tiananmen Square and Beyond: Chinaâs Insurmountable Image Problem  10. Television, Culture, and Politics: The Electronic Amplification of Contradictionshow more