Chief Brand Officer

Chief Brand Officer

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Description

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. A chief brand officer (CBO) is a relatively new executive level position at a corporation, company, organization, or agency, typically reporting directly to the CEO or board of directors. The CBO is responsible for a brand's image, experience, and promise, and propagating it throughout all aspects of the company. The brand officer oversees marketing, advertising, design, public relations and customer service departments. The brand equity of a company is seen as becoming increasingly dependent on the role of a CBO.show more

Product details

  • Paperback | 108 pages
  • 152 x 229 x 7mm | 168g
  • CIV
  • United States
  • English
  • 6135950800
  • 9786135950809