The Charisma Myth : How Anyone Can Master the Art and Science of Personal Magnetism
An expert in the fields of charisma and leadership, Olivia Fox Cabane has lectured at Stanford, Yale, Harvard, MIT and the United Nations. A frequent keynote speaker and executive coach to the leadership of major companies, she helps people increase their ability to influence, persuade, and inspire others. In "The Charisma Myth", Fox Cabane breaks charisma down into its fundamental components, revealing the secrets to what charisma really is and how it works. From a base of thorough behavioral science, Fox Cabane extracts practical tools for business, giving you the charisma-enhancing techniques she originally developed for Harvard and MIT.
- Hardback | 256 pages
- 163 x 236 x 23mm | 462g
- 26 Jul 2012
- Penguin Putnam Inc
- New York, United States
- New ed.
Charisma is not a gift, it's a tool. Cabane makes a big promise with this book - and delivers -- Seth Godin Until I encountered Olivia Fox Cabane, I'd naively believed charisma was an intangible, magical aura. But she is changing what was considered an art into a science... around a couple of hours can transform a reasonably personable person into someone magnetic Sunday Telegraph Olivia Fox Cabane is one of a new breed of extreme leadership gurus who claim to have mastered the art of 'neuroshaping', or, as she puts it, 'playing chemist with your own brain' to achieve practically superhuman powers of charm and persuasion. Charisma, posits Olivia, isn't simply a genetic gift, bestowed upon the likes of Boris Johnson and Bill Clinton. "For most people," as she puts it, "it's learnt". The Times The Charisma Myth is an easy read, effectively integrating stories and research, strategies and applications, techniques and practices New York Journal of Books Cabane has done us a big favour. She's woven solid science and engaging narrative into an instructive treatment of the role of charisma in leadership-a topic that (until now) we only poorly understood -- Robert Cialdini, Author Of Influence We can't all be as charismatic as Alexander the Great or Madonna, but with Cabane's help, we can sure get close -- Marshall Goldsmith, Author Of Mojo Practical and groundbreaking: Cabane combines a compelling analysis and breakdown of the key elements of charisma, with practical and easy to understand advice and exercises for developing one's own charisma. Highly recommended Business World Cabane has done a masterful job of pulling together scientific findings and personal insights to present a coherent and compelling view of charisma. This book is engaging, clear, and chock-full of wisdom, practical recommendations, and uncommonly good sense -- Stephen Kosslyn, Director, Center For Study Of Behavioral Sciences At Stanford Olivia Fox Cabane offers hands-on advice and a practical guide to humanizing leaders without compromising integrity or authority. She focuses on the 'it' factors that can make a real difference -- Laura Lang, Ceo, Time Inc.
About Olivia Fox Cabane
Olivia Fox Cabane has lectured at Harvard, Yale, Stanford, MIT, and the United Nations. She is a frequent keynote speaker and executive coach to the leadership of Fortune 500 companies. From a base of thorough behavioural science, Cabane extracts the most practical tools for business, giving her clients techniques she originally developed for Harvard and MIT. She has been featured in media such as Forbes, The New York Times, BusinessWeek, and The Wall Street Journal. www.AskOlivia.com