Changing the World Is the Only Fit Work for a Grown Man

Changing the World Is the Only Fit Work for a Grown Man

4.29 (67 ratings by Goodreads)
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This is the story of a 'sixties adman who harnessed the big ideas of his age and set out to reinvent advertising - and then change the world. In so doing he introduced interactive, PR-generating stunts, and social media - way back in the 1960s. Then he used them to save the Grand Canyon, kick-start the Green Movement, free a Caribbean island and launch Wired magazine's 'patron saint', Marshall McLuhan. And he did it all with a flamboyance that inspired the likes of Tom Wolfe, John Steinbeck and the makers of the counterculture. His name was Howard Luck Gossage. These are his life and times.
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Product details

  • Paperback | 208 pages
  • 152 x 229 x 12mm | 313g
  • Kent, United Kingdom
  • English
  • 0957151500
  • 9780957151505
  • 225,605

Rating details

67 ratings
4.29 out of 5 stars
5 51% (34)
4 30% (20)
3 18% (12)
2 1% (1)
1 0% (0)
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