Changing the Channel : 12 Easy Ways to Make Millions for Your Business
Discusses how to create successful marketing campaigns by using a mix of different marketing channels* Offers some smart ways to track customer buying habits with a database that covers all marketing channels* Helps you learn how to develop profitable relationships with your customers through frequent contact and by providing free quality content-not just sales pitches With this book as your guide, you'll quickly discover how marketing across multiple channels can help develop quality customer relationships and improve the bottom line of your business.
- Paperback | 286 pages
- 159 x 228 x 16mm | 464g
- 08 Mar 2010
- John Wiley & Sons Inc
- New York, United States
- 1. Auflage
Other books in this series
01 Jun 2010
18 Sep 2007
03 Apr 2012
31 Mar 2006
Back cover copy
"Changing the Channel is a valuable ally for any business owner willing to go beyond the 'same old' marketing in their industry. Tribby and Masterson draw on their own experience at Agora, one of the direct marketing giants of our age, to show you not only what to do, but how to do it. Get yourself a copy of Changing the Channel, a quiet corner, and a couple of highlighters--you'll discover dozens of simple actions you can take to grow your business beyond what you thought possible."
--Howie Jacobson, PhD, author of AdWords For Dummies
"I just finished reading Changing the Channel, and all I can say is WOW! This is the only book I've ever come across with an easy-to-understand, yet comprehensive approach to leverage both offline and online channels (a combination that is often confusing, even to the most celebrated marketing gurus). This book is a must-read for anyone and everyone who has anything to do with marketing that must deliver real results to the bottom line."
--Rich Schefren, CEO, Strategic Profits
"What Michael and MaryEllen have done here is to crystallize decades of classic marketing and online wisdom and experience into a practical, easy-to-repeat formula that anyone in business--from a small startup to a large corporation--can follow and produce and measure their results. An excellent book that inspires action. Applying the principles in the final chapter alone is enough to revolutionize any online business."
--David Cross, Senior Internet Consultant, Agora Publishing
"If you want to put your business on the fast track, Changing the Channel is a must-read. Michael Masterson and MaryEllen Tribby lay down a clear and proven road map to greater success. In Changing the Channel, they outline many ways of reaching prospects, building relationships, and maximizing customer lifetime values. Changing the Channel is a must-read for all entrepreneurs."
--Lou Betancourt, Publisher, StreetAuthority.com
Table of contents
About Michael Masterson