A Century of Spin

A Century of Spin : How Public Relations Became the Cutting Edge of Corporate Power

3.61 (26 ratings by Goodreads)
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Description

This book charts the relentless rise of the public relations industry and how it has transformed our society. Revealing the roots of the PR movement in the years leading up to the First World War, it shows how it became a key tool in the struggle to subordinate democracy to corporate rule. It is the first book to offer a history of the emergence of corporate propaganda on both sides of the Atlantic during the 20th century. The authors show how the origins of PR were always covertly political. Spin has been around for a long time and its anti-democratic potential is well known to all those who have made use of it. Based on extensive use of original archival material, the book presents a clear chronology of PR's development, culminating with a detailed examination of Gordon Brown and David Cameron's use of spin and how it relates to their connections with big business.show more

Product details

  • Hardback | 240 pages
  • 134.62 x 218.44 x 17.78mm | 317.51g
  • PLUTO PRESS
  • London, United Kingdom
  • English
  • New.
  • 0745326897
  • 9780745326894

About David Miller

David Miller is Professor of Sociology in the Department of Geography and Sociology at the University of Strathclyde. He has previously edited Thinker, Faker, Spinner, Spy (2007), Arguments Against G8 (2005) and Tell Me Lies: Propaganda and Media Distortion in the Attack on Iraq (2003) for Pluto Press. William Dinan is Lecturer in Sociology in the Department of Geography and Sociology at Strathclyde University, specialising in corporate PR and lobbying. He is the co-editor of Thinker, Faker, Spinner, Spy (2007).show more

Table of contents

1. The cutting edge of corporate power 2. Public Relations: The Zelig complex 3. The hidden history of corporate propaganda, 1911-1930 4. The second wave of corporate propaganda, 1936-1950 5. The case for capitalism - the third wave, to the 1980s 6. The real rulers of the world 7. The global PR industry 8. Pulling Labour's teeth 9. Blair and the business lobby 10. Cameron and the neocons 11. Conclusion : Communication and power Notes Indexshow more

Review quote

'Of all the transcendent powers that shape our modern lives, propaganda is the most powerful and insidious. This brilliant, original book reveals the secret truth about so-called public relations and should be required reading on every curriculum' -- John Pilgershow more

Rating details

26 ratings
3.61 out of 5 stars
5 27% (7)
4 31% (8)
3 23% (6)
2 15% (4)
1 4% (1)
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