Catering, Sales and Convention Services

Catering, Sales and Convention Services

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Description

Catering and Convention Services is a new introductory text designed for students interested in a catering and convention planning career. It covers hotel event planning, menu planning, customer service, local catering, group catering, functional space requirements, set-up standards, plate presentation, cost analysis, internal and external communication guidelines, and effective forecasting. Students will also learn intuitive listening skills, staff and time managing skills and organizational skills.
Features:
-in-depth explanations and hands-on examples cover the day-to-day functions and activities involved in catering and convention planning
-end-of-chapter questions and discussion exercises reinforce the information in the text
-charts and graphs have been incorporated to more clearly illustrate the theories of catering and convention services
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Product details

  • Paperback | 256 pages
  • 189.2 x 234.2 x 11.2mm | 362.88g
  • Cengage Learning, Inc
  • Delmar Cengage Learning
  • Clifton Park, United States
  • English
  • 2nd ed.
  • 0766800377
  • 9780766800373

About Ahmed Ismail

Ahmed Ismail holds a B.A in Management from Adolphus College. His experiences in the hospitality industry inlcude Hotel Sales and Operations, Front Desk Supervision and Accounting Supervision. He has received numerous industry awards, including the NCAA Contribution Award for Hospitality, and the Bill Tiefel Hospitality Award, which he received twice.
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Table of contents

INTRODUCTION. CHAPTER 1: Action Triangle Selling for Catering and Convention. CHAPTER 2: Event Planning. CHAPTER 3: Menu Planning. CHAPTER 4: Communication. CHAPTER 5: Golden Nuggets. CHAPTER 6: Visionary Customer Service. CHAPTER 7: Deployment. GLOSSARY. INDEX.
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Review quote

INTRODUCTION. CHAPTER 1: Action Triangle Selling for Catering and Convention. CHAPTER 2: Event Planning. CHAPTER 3: Menu Planning. CHAPTER 4: Communication. CHAPTER 5: Golden Nuggets. CHAPTER 6: Visionary Customer Service. CHAPTER 7: Deployment. GLOSSARY. INDEX.
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Rating details

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