Category Killers

Category Killers : The Retail Revolution and Its Impact on Consumer Culture

3.34 (26 ratings by Goodreads)
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Description

Retail is a dog-eat-dog world - and nobody has cannibalized market share more ruthlessly or influenced consumers, communities and competition around the world more profoundly than "category killers" like Wal-Mart, Toys R Us, and Costco. This book explores how they did it, what other companies can glean from their killer strategies, and what's next in retail's future.
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Product details

  • Hardback | 256 pages
  • 167.13 x 240.28 x 23.88mm | 503.49g
  • Boston, MA, United States
  • English
  • New
  • 1578519608
  • 9781578519606
  • 1,982,768

About Robert Spector

Robert Spector is a veteran journalist who has covered the retail sector for many years. (former USA Today reporter).
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Rating details

26 ratings
3.34 out of 5 stars
5 15% (4)
4 27% (7)
3 42% (11)
2 8% (2)
1 8% (2)
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