Cases in Strategic Marketing

Cases in Strategic Marketing

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A collection of strategically-oriented marketing cases. The book features multidimensional and comprehensive cases covering all marketing funtional areas, and details of real companies. Cases also consider products at stages of the product life cycle - introductory, growth and decline stages.
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Product details

  • Hardback | 784 pages
  • 182.88 x 233.68 x 38.1mm | 1,360.77g
  • Prentice-Hall
  • Harlow, United Kingdom
  • English
  • Revised
  • 2nd Revised edition
  • 0131192310
  • 9780131192317