Cases in Strategic Management

Cases in Strategic Management

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For courses in Strategic Management at the undergraduate senior level, or at the MBA introductory level.This comprehensive collection of Cases covers a wide range of issues and industries. A thorough and complete Case Instructor's Manual offers a systematic and consistent format for ease of more

Product details

  • Paperback | 560 pages
  • 200.66 x 251.46 x 25.4mm | 1,156.65g
  • Pearson Education (US)
  • Pearson
  • United States
  • English
  • 7th edition
  • 0130872946
  • 9780130872944

Table of contents

CASES IN STRATEGIC MANAGEMENT. A. Corporate Governance: Questions of Executive Leadership. The Recalcitrant Director at Byte Products, Inc.: Corporate Legality versus Corporate Responsibility. The Wallace Group.B. Environmental Issues: Questions of Social Responsibility and Ethics. The Audit. Brookstone Hospice: Heel or Heroine?C. Issues in Strategic Management. FOOD: Arm & Hammer (1998): Poised for Growth? Tasty Baking Company (1998).COMPUTER/INTERNET/SOFTWARE: Microsoft Corporation (1998): Growth versus Antitrust. Apple Computer, Inc. (1997): The Second Time Around. Cisco Systems, Inc. (1998). Sun Microsystems, Inc. (1998).ENTERTAINMENT/TRAVEL: Circus Circus Enterprise, Inc. (1998). The Walt Disney Company (1996): Capital Cities/ABC Merger (Revised). Carnival Corporation (1998). American Council for International Studies (ACIS): Striving to Stay Small.RECREATION EQUIPMENT: Harley-Davidson, Inc. (1998): The 95th Anniversary. Reebok International, Ltd. (1998): Consumer Revolt.MAJOR HOME APPLIANCES: The U.S. Major Home Appliance Industry (1996): Domestic versus Global Strategies. Maytag Corporation (1996): Back to Basics. Whirlpool's Quest for Global Leadership. Whirlpool: the First Venture into India.MASS MERCHANDISING/DEPARTMENT STORES: Kmart Corporation (1998): Still Searching for a Successful Strategy. Wal-Mart Stores, Inc. (1998): Rapid Growth in the 1990s. Nordstrom (1998).SPECIALTY RETAILERS: The Home Depot, Inc. (1998): Growing the Professional Market. Seven-Eleven Japan: Managing a Network Organization. The Body Shop International PLC and Anita Roddick, OBE (1998).SMALL/MEDIUM ENTREPRENEURIAL VENTURES: Inner-City Paint Company (Revised). Vermont Teddy Bear, Inc. (1998): Challenges Facing a New CEO.MANUFACTURING: Sunbeam and Albert J. Dunlap: Maximization of Shareholder Wealth...But At What Cost? Mikromashina of Moscow: Problems and Opportunities of Privatization. A Joint Venture in China: An Expatriate's Experience. Airbus Industrie: Coping with a Giant Competitor.CASES IN INTERNATIONAL more

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