Cases in Online Interview Research

Cases in Online Interview Research

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In an era of constrained research budgets, online interviewing opens up immense possibilities: A researcher can literally conduct a global study without ever leaving home. But more than a decade after these technologies started to become available, there are still few studies on how to utilize online interviews in research. This book provides 10 cases of research conducted using online interviews, with data collected through text-based, videoconferencing, multichannel meeting, and immersive 3-D environments. Each case is followed by two commentaries: one from another expert contributor, the second from Janet Salmons as editor.

A open-access companion website at provides sample syllabi, assignment ideas, links to other work by the book's contributors, and guidelines for utilizing the book's E-Interview Research Framework.
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Product details

  • Paperback | 400 pages
  • 152 x 228 x 22.86mm | 540g
  • Thousand Oaks, United States
  • English
  • 1412991803
  • 9781412991803
  • 1,661,310

Table of contents

Chapter 1. Designing and Conducting Research With Online Interviews - Janet Salmons
Part I. Interview Research With Social Media Tools
Chapter 2. Case: Blog Like an Egyptian - Sally Bishai
Chapter 3. Case: Stranger in a Strange Land: The Challenges and Benefits of Online Interviews in the Social Networking Space - Allison Deegan
Part II. Interview Research in Virtual Worlds
Chapter 4. Case: Interviewing in Virtual Worlds: An Application of Best Practices - Jonathan Cabiria
Chapter 5. Case: Beneficial Interview Effects in Virtual Worlds: A Case Study - Ann Randall
Chapter 6. Case: Learning to Work In-World: Conducting Qualitative Research in Virtual Worlds Using In-Depth Interviews - Taryn Stanko and Jonathon Richter
Chapter 7. Case: Guides and Visitors: Capturing Stories in Virtual-World and Interactive Web Experiences - Patricia Wall, Jonas Karlsson, Zahra Langford, Tong Sun, Wei Peng, Eric Bier, Christian Overland, Mike Butman, Suzanne Fischer and Lisa Korzetz
Part III. Hybrid On- and Offline Interviews: Videoconference, Text, Meeting Tools, E-Mail, and Face-To-Face Interviews
Chapter 8. Case: Transitioning from F2F to Online Instruction: Putting the Action Into Online Research - Wendy L. Kraglund-Gauthier
Chapter 9. Case: Integrated Interdisciplinary Online Interviews in Science and Health: The Climate and Health Literacy Project - Lynn Wilson
Chapter 10. Case: Implementing Technology in Blended Learning Courses - Nellie Deutsch
Chapter 11. Case: Online Asynchronous and Face-to-Face Interviewing: Comparing Methods for Exploring Women's Experiences of Breastfeeding Long Term - Sally Dowling
Part IV. Reflections on E-Interview Research
Chapter 12. Building the Bike While Riding It: Creating E-Interview Methods While Conducting Research A Meta-Synthesis of the Cases - Janet Salmons
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Review quote

"First, pick up this book. Second, don't put it down. These case studies provide a wealth of lived experience about the process of doing research in online contexts. Ostensibly focused on online interviewing, the cases reveal much more than a simple set of techniques or strategies and move far beyond interviewing." -- Annette N. Markham "The breadth of disciplines and technologies included are key strengths of this book. The editor has done a great job of including cases that represent the full range of e-interviewing sites, and the cases highlight the many issues that arise when using new technologies to conduct qualitative research. In addition, the book is also strong in showcasing how qualitative interviewing is used in conjunction with a variety of other methods. The commentary from the editor at the end of each case with the research map is very helpful for comparing across cases." -- Kris M. Markman "The information presented reflects the current thinking in the field with regard to alternative interviewing techniques in a technologically driven society." -- Nataliya V. Ivankova "The editor has made meticulous efforts to place the various chapters within a useful grid of interpretation, and this will aid readers' understanding and use of the material. It is a very up to date presentation of new technologies that will become increasingly important in all aspects of social research." -- S.E. Bennett "I haven't seen any other attempts to present this kind of approach. The case studies are interesting, but it is the editor's commentary and theoretic schema that I find the most useful. I especially like the discussion about the IRB issues." -- Judith Sylvester "This is foundational and state-of-the-art for online interviewing methods and technologies. I am overwhelmingly impressed by the organization of this text. By including 10 actual studies, we not only learn about the design and organization of the research questions which animate the beginnings of the research project, but we learn what really happened, the problems and difficulties actually encountered (these are inevitable in all research), and how these were handled. The editor provides a common schematic diagram for each chapter. This is really an innovative, ground-breaking organizational format for qualitative methods." -- John M. Johnson
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About Janet E. Salmons

Janet Salmons is an independent researcher, writer and consultant through her company,Vision2Lead, Inc.. Dr. Salmons wrote Doing Qualitative Research Online, Qualitative Online interviews, Online Interviews in Real Time (2010) and edited the Cases in Online Interview Research (2012) for SAGE Publications, as well as numerous articles and book chapters.

Dr. Salmons has extensive experience teaching, mentoring, and facilitating online. She previously served on the graduate faculty of the Capella University School of Business, and was honored with the Harold Abel Distinguished Faculty Award for 2011-2012 and the Steven Shank Recognition for Teaching in 2012, 2013, 2014 and 2015.

Dr. Salmons received a B.S. in Adult and Community Education from Cornell University; an M.A. in Social Policy Studies from Empire State College, a distance-learning institution in the SUNY system; and a Ph.D. in Interdisciplinary Studies (meshing educational, technology, and leadership studies) at the Union Institute and University. She lives and works in Boulder, Colorado.

Dr. Salmons is a writer and Methods Guru for SAGE MethodSpace.
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