Cases in Marketing Management

Cases in Marketing Management

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Case studies based on actual events and problems present situations calling for appraisal and decision in the areas of consumer behavior, product policy, distribution policy, promotional policy, and marketing planning and strategy
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Product details

  • Paperback | 233 pages
  • 147.32 x 226.06 x 15.24mm | 340.19g
  • Prentice Hall
  • New Jersey, United States
  • English
  • 2nd ed.
  • 0131188933
  • 9780131188938