Cases in Consumer Behaviour

Cases in Consumer Behaviour

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Description

This work aims to help the reader understand consumer behaviour through case analysis. It shows how to define the central problem of a case, avoid pitfalls and use quantitative information to develop qualitative relationships.show more

Product details

  • Paperback | 290 pages
  • 177 x 235 x 14mm | 300g
  • Pearson Education Limited
  • Prentice-Hall
  • Harlow, United Kingdom
  • English
  • New edition
  • New edition
  • Illustrations, facsims., 1 plan
  • 0131163442
  • 9780131163447

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