Cases in Consumer Behavior, Volume II

Cases in Consumer Behavior, Volume II

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BASIC APPROACH For first level Consumer Behavior courses at the undergraduate level. May also be used at the graduate level.
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Product details

  • Paperback | 55 pages
  • 213.4 x 279.4 x 5.1mm | 149.69g
  • Pearson
  • United States
  • English
  • 0130665592
  • 9780130665591

Table of contents

1. P&G: Invading Homes?

2. Vacations: Working Style.

3. Online Games and Brands: Virtual Fun.

4. Achieving Slimness: Weighing the Consequences.

5. Carriage Trade Medicine.

6. The Final Way to Go?

7. The Science of Shopping: The Obvious Isn't Always Apparent.

8. The Inner City: Where the Stores Aren't.

9. High Speed Rail Service: Do We Need It?
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