Cases in Consumer Behavior, Volume I

Cases in Consumer Behavior, Volume I

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For first level Consumer Behavior courses at the undergraduate level. May also be used at the graduate level.
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Product details

  • Paperback | 94 pages
  • 209.3 x 285.5 x 6.1mm | 263.09g
  • Pearson
  • United States
  • English
  • 0130665584
  • 9780130665584

Table of contents

Volume I 1. Changing Consumer Perceptions of Bud Riley's. 2. Burlington and the UPF Clothing Market. 3. When Heroes Leave Us: The Case of Dale Earnhardt. 4. Vampyres: Strangers in the Night. 5. Softening, Polishing and Coloring the Male Market. 6. The Mundane, Knowne and Fantasy Worlds. 7. Doing Thai Food Right. 8. At the Pump Versus Inside the Station. 9. Princess for a Day. 10. St. Timothy's: Struggling to Survive. 11. Body Scanning. Volume II1. R&G: Invading Homes. 2. Vacations: Working Style. 3. Online Games and Brands: Virtual Fun. 4. Achieving Slimness: Weighing the Consequences. 5. Carriage Trade Medicine. 6. The Final Way to Go? 7. The Science of Shopping: The Obvious Isn't Always Apparent. 8. The Inner City: Where the Stores Aren't. 9. High Speed Rail Service: Do We Need It?
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