Cases in Advertising Management
17%
off

Cases in Advertising Management

3.75 (8 ratings by Goodreads)
By (author)  , By (author) 

Free delivery worldwide

Available. Dispatched from the UK in 3 business days
When will my order arrive?

Description

"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction ('How to Analyze a Case Study') is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing change.
show more

Product details

  • Paperback | 192 pages
  • 187.96 x 231.14 x 10.16mm | 249.47g
  • Taylor & Francis Inc
  • M.E. Sharpe
  • Armonk, United States
  • English
  • cases & exhibits
  • 0765622610
  • 9780765622617
  • 1,412,260

Table of contents

An expanded and updated edition of Woronoff's 1986 study of Asia's emerging economic giants, this book looks back at what has happened in the intervening years, especially as regards the "discovery" of this phenomenon in the Western media and the overreactive hype that has accompanied it. As the author puts it: "My purpose is to show how these countries, which hitherto has been quite unremarkable, began to develop vigorously. What policies and strategies they used. What they did right and, even more importantly, what they did wrong."
show more

Rating details

8 ratings
3.75 out of 5 stars
5 25% (2)
4 38% (3)
3 25% (2)
2 12% (1)
1 0% (0)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X