Cases in Advertising and Communications Management

Cases in Advertising and Communications Management

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Description

A field-based collection of cases examining the problems that confront executives responsible for advertising/communications management decisions across a variety of product and service industries. Techniques for planning, developing and assessing advertising programmes are included.show more

Product details

  • Paperback | 720 pages
  • 178 x 236mm | 1,024g
  • Pearson Education Limited
  • Prentice-Hall
  • Harlow, United Kingdom
  • Revised
  • 3rd Revised edition
  • Illustrations, facsims.,forms
  • 0131175084
  • 9780131175082