Cases in Advertising and Communications Management
A field-based collection of cases examining the problems that confront executives responsible for advertising/communications management decisions across a variety of product and service industries. Techniques for planning, developing and assessing advertising programmes are included.
- Hardback | 784 pages
- 182.88 x 228.6 x 40.64mm | 1,179.33g
- 01 Aug 1991
- Pearson Education Limited
- Harlow, United Kingdom
- 3rd Revised edition