Career Focus

Career Focus : A Personal Job Search Guide

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Appropriate as a guide book for college or professional career development courses, including Career Development.

In this Third Edition of Career Focus: A Personal Job Search Guide, students will be introduced to the world of personal assessment, personal marketing, and job search know-how. A new focus for the third edition is self-marketing. By using this comprehensive yet easy-to-follow guide, students will gain a clearer focus on their own abilities, their career desires, and goals for the future. Readers of this book will learn how to launch their own personal marketing campaign, and how to develop the all-important tools necessary for a successful job search in this competitive and often complex world. In addition, students will understand what it takes to be successful after they get the job.
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Product details

  • Paperback | 168 pages
  • 205.7 x 269.2 x 10.2mm | 317.52g
  • Pearson
  • Upper Saddle River, NJ, United States
  • English
  • 3rd edition
  • 0131149725
  • 9780131149724

Back cover copy

Designed for the busy reader of today, this book has one objective - to help students find a satisfying career. Career Focus begins with chapters on personal assessment and self-marketing, followed by three full chapters on the interview process. It concludes with a section on how to achieve success in the workplace. This edition considers the ever-changing marketplace and examines the increased use of technology in the job search process.

Features in this revision include:

New, comprehensive chapter on portfolios(Chapter 7) Discussion of employee-desired traits Inviting design and layout
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Table of contents


1. Introduction.


Marketing Yourself.






Job Search Process.

2. Self-Assessment and Promotion.

Self Assessment.

Marketing Readiness Quiz.

Self-Awareness Checklist.

Ability Assessment.

Transferable Skills Checklist.

Work Environment and Preferences.

Self- Assessment Summary Sheet.

Self Promotion.

MY Focus Marketing Tips.

Skills Most Sought After by Employers.

Finding Your Focus.


3. Marketing Strategies.

Personal Marketing.

Personal Contact.

Published Job Market vs. Hidden Job Market.

Informational Interviews.

Electronic Methods of Marketing.

Web Groups or Discussion Boards.

Web Pages of Professional Associations.

Determining the Best Approach.

Proactive versus reactive.

Developing a positive attitude.

A systematic strategy to pursue companies.

The A List.

The B List.

The C List.

Finding Your Focus.

4. Marketing Techniques.


How to Go About It.

Developing a Plan.

Sample Statements.

Basic Questions to Ask Referrals.

Basic Questions to Ask a Contact You Don't Know.

Do's and Don'ts of Networking.


Ways to use the Telephone in Your Job Search.

Specific Advantages of Using the Phone.

Additional Guidelines.

List Companies.

Plan Your Calls.

Write Down What You Want to Say.


Follow Up and Follow Through.

Examples of How to Initiate Contact.

Telephone Do's and Don'ts.

Sample Calling Script.

Meeting Objections.

How to Handle an Objection over the Phone.

Career Fairs.

Sample Career Fair Conversations.

Career Fair Attendance Tips.

Career Fair Follow Up.

Current Career Fair Trends.

Finding Your Focus.

5. Resumes and References.

Types of Resumes.

Reverse Chronological Resume.

Functional Resume.

Combination Resume.

Resumes Styles of Resume Writing.

Bells and Whistles Resume Style.

Plain Vanilla Resume Style.

Key Word or Scannable Resume Style.

Processing an Electronic Resume.

Resume Scanning Advice.

Final Advice on Using Scannable Resumes.

Resume Sections.


Career Objective.

Personal/Professional Summary.


Representing Education Activity.

Work Experience.

Adding Impact to Your Work Experience.

Work Experience Exercise.

Military Experience.



Resume Guidelines.

How should it read?

How long should your resume be?

How should I write my resume?

Action Verbs for Education and Experience Sections.

Is correctness that important?

Resume Tips.

Personal Content.

Paper Choices.


Resume Writing Templates.

Final Check.

Resume Checklist.

Resumes Samples.

Types of Resumes.

Sample Chronological Resume.

Sample Functional Resume.

Sample Combination Resume.

Styles of Resumes.

Bells and Whistle Resume.

Plain Vanilla Resume.

Scannable (Key World) Resumes.

Additional Sample Resumes.


How Many References Should I Have?

Whom Should I Ask?

What Should They Say About Me?

What Other Advice Can You Give On Handling References?

Make a List.

Get Permission.

Determine Appropriateness.

Be Careful Not to Overuse People.

Questions for Your References.

Reference Sheet.

Finding Your Focus.

6. Career Correspondence and Applications.

Career Correspondence.

The Cover Letter.

Characteristics of a Good Cover Letter.

Writing the Cover Letter.

Guide for Writing a Cover Letter.

Sample Basic Cover Letter.

Application Letter and Sample.

Networking Letter and Sample.

Prospecting Letter.

Sample Prospecting Letter Resume Style.

Sample Prospecting Letter with Resume.

Thank You Letter with Sample.

Acceptance Letter with Sample.

Final Tips on Letter Writing.

A Few Words on E-mail.

Job Applications.

Getting Ready.

General Advice.

Tips for Filling Completing a Job Application.

Finding Your Focus.

7. Professional Portfolios.

Portfolio Skills Assessment.

Skills and Personal Abilities for Portfolios.

Selection of and Types of Samples.

Types of Samples.

Resume/statement of Career Goals.

Work Samples.

Certifications, Diplomas, Degrees, Awards.

Community Service/Volunteer Work.

Academic Record/Transcript.

Letters of Recommendation/Commendation.

Electronic Materials.

Planning the Portfolio.

Sample Message.

Sample Goals Statement.

Primary Skills Areas.

Organizational Structure.

Organizational Techniques.

Table of Contents.

Annotated Table of Contents.

Cover Pages.

Labeling of Samples.

Formatting and Assembling the Portfolio.

Formatting the Portfolio.

Visual Perception Tips.


Typography Guidelines.

Titles, Headings, Captions.

Graphic Images.

Placement of Elements.


White Space.

Advice for Presenting Samples.



Videos and Computer Disks.

Clip Art.

Assembling the Portfolio.


Assembly Steps.

Tips for Increasing Your Portfolio's Impact.

Increase Visual Content.

Create a Visual Identity.

Keep Formatting Consistent.

Remember That Less is More.

Electronic Portfolios.


Steps in Creating an Electronic Portfolio.



Create Your Website.

Test Your Site and Find a Host.

Guidelines for Electronic Portfolio Layout.

Using the Portfolio.

When to Mention It.

Structured versus Unstructured Interviews.

Read the Situation.

Leaving Samples.

Finding Your Focus.


8. Before the Interview.

Company Research and Its Benefits.

Company Research and Interviews.

What Should Be Investigated.

Company Research Information.

Gathering Information.

Traditional Resources.

Electronic Resources.

Personal Resources.

Types and Forms of Interviews.

Interview Types.

Referral Interview.

Screening Interview.

Selection Interview.

Interview Forms.

Directed Interview Form.

Unstructured Interview Form.

Stress Interview Form.

Group Interview Form.

Telephone Interview Form.

Overview of the Stages.

Dressing for Interview Success.

Attire Guidelines.

Specifics for Men.

Specifics for Women.

Finding Your Focus.

9. During and After the Interview.

Stages of the Interview.


Greeting/Small Talk.

Presentation of Company/Position.

Resume Review.

Questions and Answers.


Questions Asked During Interview.

Standard Questions.

Behavioral-based Questions.

Sample Behavioral-based Questions.

Proof Stories.

How to Create a Proof Story.

Sample Proof Stories.

Tips for Creating Proof Stories.

Interview Questions for You to Ask.




Unlawful Interview Questions.

Using Your Portfolio.


Dining Etiquette.

Dining Tips.


Types of Tests.

Aptitude Tests.

Personality Tests.

Drug Tests.

Test Taking Tips.

Some Thoughts on Drug Testing.


The Issue of Money.

Determining Your Salary.


Considerations in Negotiating Salary.

Considerations in Negotiating Benefits.

Sample Benefits Which May Be Negotiated.

When to Negotiate.

Negotiating Tips.

Thank You's.

Finding Your Focus.

10. After The Offer.

Work Realities.

Criteria for Evaluating a Job Offer.

The Organization and Its Personnel.

The Scope of the Job.

Salary and Benefits.

The Match Between the Job and Your Goals.

The Simple Method.


Finding Your Focus.


11. What to Know and Do.

Fitting In.

What's Important.


Probationary Period.

Performance Review.

The Value of a Mentor.

Good Things -Bad Things.

Good Things to do in a New Job.

Tips for New Employees.

Finding Your Focus.

12. Career Success Skills.

Typical Skills.







Specific Skill Sets.

Top Ten Traits Employers Seek.

Skills Mentioned Most Frequently.

Personal Values Employers Seek.

Finding Your Focus.
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About Helene Martucci Lamarre

Helen Martucci Lamarre has successfully assisted job seekers for more than 20 years. As a senior professor, she has developed curricula and taught courses in career development and business communications to thousands of students who have attained an average placement rate of 97 percent. She is a distinguished professor, recognized for her creativity and academic contributions.

As a successful speaker, she has delivered numerous presentations to educational, civic, and private groups on career development and business communications topics. She also advises and coaches private clients in their personal job searches.

As an author, she has completed five books covering personal marketings, job search techniques, and career portfolios published in both the United States and Canada.

She is a member of the Association for Business Communication and the Midwest Association of Colleges and Employers.
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