Capitalizing on the Curse

Capitalizing on the Curse : The Business of Menstruation

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Although a regular occurrence for millions of women, menstruation is typically represented in US culture as an illness or a shameful episode - to the benefit of an entire industry. Elizabeth Kissling reveals how corporations capitalize on long-standing negative attitudes about menses to sell solutions for nonexistent problems. The commercialization of menstruation, Kissling acknowledges, has in many ways been positive: women embrace readily available, reasonably priced, and easy-to-use products with good reason. But it has also been one of the worst things to happen to women. Documenting how industry advertising portrays women as "the weaker sex," Kissling explores the profound gender bias inherent in - and reinforced by - the business of more

Product details

  • Hardback | 140 pages
  • 154.9 x 231.1 x 17.8mm | 408.24g
  • Lynne Rienner Publishers Inc
  • Boulder, CO, United States
  • English
  • 158826310X
  • 9781588263100
  • 1,854,018

About Elizabeth Arveda Kissling

Elizabeth Arveda Kissling is professor of communication studies at Eastern Washington more

Table of contents

Contents: Introduction: From Rags to Riches. Marketing Menstruation. Blood on Screen. Pills, Profits, PMS, and PMDD. Manipulating Menstruation for Fun and Profit. Tampon Safety Debates and Product Alternatives. The Menstrual Counterculture. Conclusion: How to Break a more

Rating details

14 ratings
4.14 out of 5 stars
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4 57% (8)
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