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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Cannibalization has several meanings which are metaphorically derived from cannibalism and originally referred to the reuse of military parts. In manufacturing, it can refer to reuse of salvageable parts. In marketing, it may refer to the loss of a product's market share to another product from the same company. In publishing, it can mean drawing on material from another source. In marketing strategy, cannibalization refers to a reduction in sales volume, sales revenue, or market share of one product as a result of the introduction of a new product by the same producer. While this may seem inherently negative, in the context of a carefully planned strategy, it can be effective, by ultimately growing the market, or better meeting consumer demands. Cannibalization is a key consideration in product portfolio analysis.
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Product details

  • Paperback | 112 pages
  • 152 x 229 x 7mm | 177g
  • United States
  • English
  • 6135682695
  • 9786135682694