Campaigns and Elections

Campaigns and Elections : Issues, Concepts, Cases

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Blending insightful scholarship with a ""nuts and bolts"" approach, this title examines the electoral process at the local, state and national levels. The authors focus on such current issues as the use of pollsters and political consultants, campaign finance reform, partisan politics, and the changing nature of both candidates and voters. Abundant case studies - including the contested election of George W. Bush - illustrate the text, while the editors' section introducions provide valuable context.
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Product details

  • Hardback | 300 pages
  • 154.9 x 228.6 x 22.9mm | 544.32g
  • Lynne Rienner Publishers Inc
  • Boulder, CO, United States
  • English
  • 1588261204
  • 9781588261205

Table of contents

Introduction - R.P. Watson and C.C. Campbell. - CURRENT ISSUES IN CAMPAIGNS. - Using Political Consultants - D.A. Dulio. - Pollsters and Polling - S.K. Medvic. - The Technological Evolution of Campaigns - J.M. Whitman and J.W. Perkins. - Incumbency and Issue Advocacy - R. Kolodny and S.L. Suarez. - Violating the ""Appearance Standard"" - E.M. Yager, Jr. - CURRENT ISSUES IN ELECTIONS. - Partisan Politics in a Nonpartisan Society - N.C. Rae. - Reforming the Reforms: Campaign Finance and Congress - V.A. Farrar-Myers. - Democratic Campaigns of Survival in the Republican South - M. Corrigan. - The Contested Vote for Mississippi's Governor - D. Simmons. - The Florida 2000 Controversy: Two Views - R.P. Watson, J. Carroll, and J. Karp. - CANDIDATES AND VOTERS. - Women's Under-representation in Elective Office - G.G. Aguiar. - Minority Voters and Candidates - D.L. Leal. - Media Coverage of Female Candidates - V. O'Regan and S. Stambough. - The Maverick Campaign and Election of Jesse Ventura - S.C. Wagner and S.I. Frank. - Showdown in the Empire State: Clinton v. Lazio - J. Kraus. - CONCLUSION. - The 2000 Congressional Elections - R. Dewhirst and R.K. Gaddie. - Lessons Learned from the 2000 Presidential Election - A.J. Eksterowicz.
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About Robert P. Watson

Robert P. Watson lectures in political science at Florida Atlantic University. He is editor of the journal White House Studies and author of numerous books on gender and the presidency, including The Presidents' Wives: Reassessing the Office of First Lady and Anticipating Madam President (with Ann Gordon). Colton Campbell is assistant professor of political science at Florida International University. His extensive publications on contemporary U.S. politics include Discharging Congress: Government by Commission and The Congressional Impeachment of Bill Clinton (with Nicol Rae).
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