Campaigning Online

Campaigning Online : The Internet in U.S. Elections

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Description

A portrait of the role of campaign websites in American elections. How do candidates use the Internet to gain or reinforce voter support? Are voters influenced by what they see on candidate's websites? Do they learn anything? Are their votes influenced? The authors answer these questions using a wealth of data and evidence about the 2000 election drawn from national and state-wide surveys, laboratory experiments, interviews with campaign staff and analysis of websites themselves.show more

Product details

  • Hardback | 256 pages
  • 158 x 243.3 x 21.6mm | 462.67g
  • Oxford University Press Inc
  • New York, United States
  • English
  • 9 line illustrations
  • 0195151550
  • 9780195151558

Review quote

"A fascinating book on the ever-increasing role of the online campaign. Bimber and Davis provide valuable insights for students of the 2000 election cycle." --Senator Harry Reid, Nevada"This remarkable book resolves the debate about the nature of the Internet's role in election campaigns. Davis and Bimber's evidence is impeccable, and their analysis is faultless. Campaigning Online belongs on the bookshelves of election analysts and practitioners and on the required reading lists of courses on the media and campaigns." --Thomas E. Patterson, Bradlee Professor of Government & the Press, Harvard University"This empirically grounded and theoretically sophisticated analysis of the web-based American political campaign of 2000 avoids the anecdotal and typically breathless speculation about how the net will change human political behavior. Instead, this path breaking study documents how the web is becoming an integral part of the campaign process." --W. Russell Neuman, Evans Professor of Media Technology, University of Michigan"A much-needed, richly-textured empirical investigation of a key feature of online campaigning - candidate Web sites. Bimber and Davis provide a host of insights into how candidates are incorporating the Internet into their campaigns and what impact this is having on voters." --Thomas E. Mann, W. Averell Harriman Chair and Senior Fellow, The Brookings Institution "A fascinating book on the ever-increasing role of the online campaign. Bimber and Davis provide valuable insights for students of the 2000 election cycle." --Senator Harry Reid, Nevada "This remarkable book resolves the debate about the nature of the Internet's role in election campaigns. Davis and Bimber's evidence is impeccable, and their analysis is faultless. Campaigning Online belongs on the bookshelves of election analysts and practitioners and on the required reading lists of courses on the media and campaigns." --Thomas E. Patterson, Bradlee Professor of Government & the Press, Harvard University "This empirically grounded and theoretically sophisticated analysis of the web-based American political campaign of 2000 avoids the anecdotal and typically breathless speculation about how the net will change human political behavior. Instead, this path breaking study documents how the web is becoming an integral part of the campaign process." --W. Russell Neuman, Evans Professor of Media Technology, University of Michigan "A much-needed, richly-textured empirical investigation of a key feature of online campaigning - candidate Web sites. Bimber and Davis provide a host of insights into how candidates are incorporating the Internet into their campaigns and what impact this is having on voters." --Thomas E. Mann, W. Averell Harriman Chair and Senior Fellow, The Brookings Institution "A fascinating book on the ever-increasing role of the online campaign. Bimber and Davis provide valuable insights for students of the 2000 election cycle." --Senator Harry Reid, Nevada "This remarkable book resolves the debate about the nature of the Internet's role in election campaigns. Davis and Bimber's evidence is impeccable, and their analysis is faultless. Campaigning Online belongs on the bookshelves of election analysts and practitioners and on the required reading lists of courses on the media and campaigns." --Thomas E. Patterson, Bradlee Professor of Government & the Press, Harvard University "This empirically grounded and theoretically sophisticated analysis of the web-based American political campaign of 2000 avoids the anecdotal and typically breathless speculation about how the net will change human political behavior. Instead, this path breaking study documents how the web is becoming an integral part of the campaign process." --W. Russell Neuman, Evans Professor of Media Technology, University of Michigan "A much-needed, richly-textured empirical investigation of a key feature of online campaigning - candidate Web sites. Bimber and Davis provide a host of insights into how candidates are incorporating the Internet into their campaigns and what impact this is having on voters." --Thomas E. Mann, W. Averell Harriman Chair and Senior Fellow, The Brookings Institution "A fascinating book on the ever-increasing role of the online campaign. Bimber and Davis provide valuable insights for students of the 2000 election cycle." --Senator Harry Reid, Nevada"This remarkable book resolves the debate about the nature of the Internet's role in election campaigns. Davis and Bimber's evidence is impeccable, and their analysis is faultless. Campaigning Online belongs on the bookshelves of election analysts and practitioners and on the required reading listsof courses on the media and campaigns." --Thomas E. Patterson, Bradlee Professor of Government & the Press, Harvard University"This empirically grounded and theoretically sophisticated analysis of the web-based American political campaign of 2000 avoids the anecdotal and typically breathless speculation about how the net will change human political behavior. Instead, this path breaking study documents how the web isbecoming an integral part of the campaign process." --W. Russell Neuman, Evans Professor of Media Technology, University of Michigan"A much-needed, richly-textured empirical investigation of a key feature of online campaigning - candidate Web sites. Bimber and Davis provide a host of insights into how candidates are incorporating the Internet into their campaigns and what impact this is having on voters." --Thomas E. Mann, W.Averell Harriman Chair and Senior Fellow, The Brookings Institutionshow more

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