Cambridge International AS and A Level Business Studies Coursebook

Cambridge International AS and A Level Business Studies Coursebook

  • Electronic book text
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Description

A new edition of the best-selling AS and A Level Business Studies that is comprehensive in its coverage of the 2012 Cambridge syllabus. The Coursebook with CD-ROM equips students with the necessary skills to succeed in the Cambridge AS and A Level examination, whilst the Teacher's Resource CD-ROM fully supports the teacher in the delivery of the Cambridge syllabus.show more

Product details

  • Electronic book text
  • CAMBRIDGE UNIVERSITY PRESS
  • Cambridge University Press (Virtual Publishing)
  • Cambridge, United Kingdom
  • Revised
  • 2nd Revised edition
  • 1139547488
  • 9781139547482

Table of contents

Introduction; Unit 1. Business and its Environment: 1. Enterprise; 2. Business structure; 3. Size of business; 4. Business objectives; 5. Stakeholders in a business; 6. External influences on business activity; 7. External economic influences on business behaviour; Unit 2. People in Organizations: 8. Management and leadership; 9. Motivation; 10. Human resource management; 11. Further human resource management; 12. Organisation structure; 13. Business communication; Unit 3. Marketing: 14. What is marketing?; 15. Market research; 16. The marketing mix - product and price; 17. The marketing mix - promotion and place; 18. Marketing planning; 19. Globalisation and international marketing; Unit 4. Operations and Project Management: 20. The nature of operations; 21. Operations planning; 22. Inventory management; 23. Capacity utilization; 24. Lean production and quality management; 25. Project management; Unit 5. Finance and Accounting: 26. Business finance; 27. Forecasting cash flows; 28. Costs; 29. Accounting fundamentals; 30. Budgets; 31. Contents of published accounts; 32. Analysis of published accounts; 33. Investment appraisal; Unit 6. Strategic Management: 34. What is strategic management?; 35. Strategic analysis; 36. Strategic choice; 37. Strategic implementation; 38. Preparing for your examinations; Index; Acknowledgements.show more